This study looks at the genre of academic writing as an aesthetic experience. The key research on which it draws comes from the work of Professor V. S. Ramachandran and his eight laws of artistic experience which he proposed as a neurological theory of aesthetic experience (1999). Linking the genre of academic writing to his theory of aesthetic experience makes sense considering that like writing, art is a means of communication. Therefore it is expected that both forms of expression share the laws which artists either consciously or unconsciously deploy to arouse interest in their work, i.e. to optimally communicate with the audience. The emphasis of multisensory experience, rather than rules, takes academic writing beyond the conventional models which see text as an application of generic structural procedures or guidelines for writing. This is a pioneering project conducted collaboratively with Master of Education students, experimenting with different technologies and strategies to improve their own writing. Research methodology and its results are discussed, as well as strategies for experiencing one’s own writing as art with the help of technology.
